Apple's Mystique: The Dark Side |
ICMR HOME | Case Studies Collection » Business Ethics Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Excerpts Contd...Implications
In order to continue being innovative and to maintain a competitive edge, Apple should leave its history of secrecy behind and become more open, experts said. The company should follow its competitors who were increasingly taking advantage of social media tools to strengthen their brands and to connect directly with consumers... ExhibitsExhibit I: Apple-Product Timeline |
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